Green Purchase Behavior–A Conceptual Framework of Socially Conscious Consumer Behavior
نویسنده
چکیده
Today’s consumers are more aware of the environmental issues caused by heavy industrialization. They demand eco friendly products which will reduce the damages caused by industrialization. They are interested in buying eco friendly products and willing to pay more (Consumers who care). The willingness to pay more on eco-friendly products differs among demographic groups. This difference is caused or influenced by many factors like education, eco literacy, and geographical region. Many people are now expecting the corporate to be socially responsible and this responsibility expectation also varies among people.
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